AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Virtual Pet Apps on iOS in Australia
An analysis of the top 5 virtual pet applications on the iOS platform in Australia for Q4 2020 reveals notable user engagement trends. Data sourced from Sensor Tower highlights downloads, revenue, and active user metrics.
As the year 2020 came to a close, the virtual pet category on iOS in Australia showed varied performance across popular applications. Sensor Tower provides detailed insights into how these apps fared in terms of downloads, revenue, and weekly active users.
My Talking Tom 2, published by Outfit7 Limited, showed a decrease in weekly revenue, falling from $1.3K in late September to $218 in the final week of December. Downloads also decreased from roughly 5K to 2.6K in the same period. However, weekly active users saw a slight increase from 95K to 86K.
Another app from the same publisher, My Talking Tom Friends, experienced fluctuations in revenue, ending the quarter with $182. Downloads showed a declining trend initially, from 3K to 1.5K in November, but picked up again to reach 3K by the end of December. The weekly active users followed a similar pattern, decreasing to around 25K in November before climbing to 29K.
The classic My Talking Tom also saw revenue fluctuations, with a notable spike to $718 in the week leading to Christmas, followed by a drop to $216 in the last week of the year. Downloads had a significant increase in December from 1.4K to 3K. Active users grew from 31K to 33K in December, indicating enduring popularity.
My Talking Angela had a revenue peak in the week before Christmas at $1.3K, a considerable increase from earlier weeks. Downloads doubled from early October's 2K to 3K in late December. Weekly active users saw a rise from 10K to 11K, showing a modest but positive trend.
Lastly, Sweet Olivia - Cleaning Games from TutoTOONS had comparatively lower figures with revenue peaking at $53 in October and November and ending the quarter at $43. The game's downloads saw a drop from 1.9K in October to 872 in the last week of December. Active users had a high of 6.5K in October but saw a slight decrease to 5.6K by the end of the quarter.
For more detailed insights and analytics, Sensor Tower's platform offers comprehensive data on the performance of mobile applications.
